The NSW Knockout Health Challenge commissioned an Aboriginal artist to create logo and branding for the program. The logo’s background and meaning are outlined below.
The logo comes from an original art graphic that has been produced for the overall branding style of this concept. The logo is influenced by a cultural element that signifies campsites or meeting places which travel as demonstrated with the swirling lines.
Bringing together the three elements will strengthen the themes and values that brings communities together to work, share and learn from each other; and to improve a healthy lifestyle. The colour that have been introduced to this revised logo serves as a reflection of the different lands/ochres within all NSW Aboriginal communities. The lighter tones (yellows) become faded into the darker tones (reds)as a way to depict the depth of ochres between inland and coastal areas.
The KHC works closely and engages with Aboriginal communities across NSW to be part of this experience and to support communities to improve better health and well-being. The theme of this concept is working together as a group and achieving greater success from the help and support of communities.
The Artist – Artwork by Dennis Golding
Dennis was born in Sydney in 1989 and spent most of his childhood living in Redfern Aboriginal Community. Being surrounded by his family, art and culture, Dennis had many art influences including his mother, who first introduced him to painting at the age of four.
Working across a broad range of media including painting, installation, sculpture and graphic design, Dennis Golding informs his creative practice based on both his upbringing in an urban environment and his cultural heritage as a Kamilaroi man.
He has received many art and community achievements through his high school years including winning his first major art prize at the age of 17 where his artwork is displayed onto a Sydney Public Transit Bus, which still travels around the CBD today. He also designed the Wests Tigers 2016 and 2017 Indigenous jersey as well as the ARU Wallabies first Indigenous Jersey in 2017.
Currently studying a Bachelor of Fine Arts at the University of New South Wales, Dennis continues to demonstrate his art practice through his studies, private and public commissions, working with Aboriginal youth and in community events.
The artwork illustrated throughout this document reflects the NSW Knockout Health Challenge; how it collaborates and shares values with other networks to foster greater knowledge, awareness and success of health services for Australian Indigenous communities.
Approval for Use
Use of this logo and branding style and its elements must be approved by the NSW Aboriginal Knockout Health Challenge.
If you are interested in using the logo and artwork, please email KHC with the following details:
Subject Line: Permission to use KHC Logo and branding
Content: Please include your name, organisation and contact phone number and a brief description of how you intend to use the logo.